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Case study

Hospitality brand

Casa Norte

Booking site and visual identity for a small guesthouse on the northern coast.

White concrete building against a deep blue sky

The brief

Casa Norte is a seven-room guesthouse on a windy stretch of the northern coast. Most bookings came through travel platforms that charged high commissions and showed the house as just another listing.

The work

The identity takes its colours from the painted shutters and the sea fog. The site leads with the house and the coast, and booking is a single calm page with live availability.

Art direction

We shot the house across one full day, from first light to the evening meal, so every room is shown in the light guests will actually see it in.

Outcome

Direct bookings now outnumber platform bookings, and guests arrive having already read about the walk to the lighthouse.

Project facts

Client

Casa Norte

Discipline

Hospitality brand

Scope

Identity · Website · Art direction

Year

2023

Duration

8 weeks

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