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Case study
Hospitality brand
Casa Norte
Booking site and visual identity for a small guesthouse on the northern coast.

The brief
Casa Norte is a seven-room guesthouse on a windy stretch of the northern coast. Most bookings came through travel platforms that charged high commissions and showed the house as just another listing.
The work
The identity takes its colours from the painted shutters and the sea fog. The site leads with the house and the coast, and booking is a single calm page with live availability.
Art direction
We shot the house across one full day, from first light to the evening meal, so every room is shown in the light guests will actually see it in.
Outcome
Direct bookings now outnumber platform bookings, and guests arrive having already read about the walk to the lighthouse.
Project facts
Client
Casa Norte
Discipline
Hospitality brand
Scope
Identity · Website · Art direction
Year
2023
Duration
8 weeks


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